Key Facts


Credential Awarded:: Diploma

Delivery:: 2 Years (4 terms)

Campus:: Toronto

Program Start:: Winter (January)
Spring (May)
Fall (September)

Program Code:: P5451

Tuition Fees:: Per academic year (2 terms) estimate*

Overview

Do you have a natural ability to influence others and want to explore a career in sales and marketing?

As a graduate of the Business – Sales and Marketing Undergraduate Diploma program you have the specific skills and abilities needed to play a leading role in today’s competitive business environment.

Highlights

Exposure to all aspects of a sales and marketing career via applied learning opportunities that incorporate project-based learning, computer training and a flexible 120-hour immersive internship working with industry leaders.
Graduates have a 90% success rate finding employment.
Faculty mentorship and outstanding student success competing in provincial, national and international sales and marketing competitions.
Sales and Marketing graduates will be eligible to pursue a Certified Sales Associate (CSA) designation from the Canadian Professional Sales Association (CPSA), a national association that offers tools, sales training and resources to support the success of sales professionals.

Career Opportunities

A Career in Business – Sales and Marketing

With a strong grounding in sales and marketing principles and practices, graduates of the Undergraduate Diploma in Business – Sales and Marketing program are ready to explore a wide range of engaging and fulfilling career opportunities in the sales and marketing sector, such as:

Account executive
Business-to-business sales representative
Customer care representative
Marketing analyst or assistant
Retail manager
Sales and marketing coordinator
Marketing specialist
Small business manager

Courses

Admission Requirements

Admission Requirements

Secondary education transcripts and a graduation diploma* (High School) AND
Proof of English proficiency

*Please check country-specific program requirements as graduation diploma may not be applicable and only transcripts are required

Selection and Ranking

Testing or other supplemental evaluation may be required.

Computer/Technology Requirements

In order to successfully progress through your studies at Niagara College - Toronto, it is recommended that you have access to a personal computer or laptop. TSoM offers access to computer labs on campus, but availability cannot be guaranteed and some program software may not be available on all open access computers.

All costs associated with program requirements are the responsibility of the student.

Program Start

Program Start

International Applicants Apply

Intake	Status
Jan 2024	Closed
May 2024	Open
Sept 2024	Closed

LEGEND

Open

Accepting applications

Waitlisted

Eligible applications will be placed on a waiting list

Closed

Not accepting applications

Suspended

No longer offered this term

Transfer Pathways

Tuition & Fees

Learning Outcomes

You will be able to:

Contribute to the development of an integrated marketing communications strategy for marketing products, concepts, goods, or services based on an identified target market
Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis
Contribute to the development of strategies for the efficient and effective distribution of products, concepts, goods, and services
Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs
Analyze results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria
Contributing to the development of a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
Communicate marketing information persuasively and accurately in oral, written, and graphic formats
Analyze the viability of marketing products, concepts, goods, or services in an international market or markets
Participate in conducting market research to provide information needed to make marketing decisions
Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise
Participate in the development of a business plan
Apply the principles of business ethics and corporate social responsibility
Use professional sales techniques to make a sale
Adapt to and apply various changing technologies, systems, and computer applications used in marketing environments

Certifications

Professional Certifications

Graduates of the Undergraduate Diploma in Business – Sales and Marketing program will be eligible to pursue the following credential from the Canadian Professional Sales Association (CPSA), a national association that offers tools, sales training and resources to support the success of sales professionals.

Certified Sales Associate (CSA)

Field Placement

Students gain exposure and insight into career positions by completing a work-integrated learning experience in a sales and marketing environment. This work-integrated learning experience will provide students with an opportunity to apply their academic knowledge and contribute to the host company's work environment. The work-integrated learning experience must be successfully completed during term 4 in order to meet graduation requirements.

Frequently Asked Questions (FAQ)

FAQ

How important is sales and marketing for a business?

Sales and marketing contribute greatly to the overall success of a business. Together they drive revenue generation and business expansion. Through deliberate positioning in the public eye, marketing can increase brand equity and strengthen customer loyalty.

What is the difference between sales and marketing?

The difference between sales and marketing lies in their objectives. Marketing professionals aim to promote a company, product, or service, build brand image, and generate leads, while sales teams sell a company’s products or services directly to their customers.

Does the Business – Sales and Marketing program have a co-op or a field placement (internship)?

Yes, students are required to complete a 120-hour field placement in order to graduate. Students gain exposure and insight into career positions by completing a work-integrated learning experience in a sales and marketing environment. This work-integrated learning experience will provide students with an opportunity to apply their academic knowledge and contribute to the host company's work environment. The work-integrated learning experience must be successfully completed during term four to meet graduation requirements.

After completing this program, you may consider supplementing your diploma with further education. Visit the Niagara College Pathways page to learn more.